Avidue was founded in 2018 in Stockholm. Both design and manufacturing take place locally and all jewellery is in 925 Sterling Silver. The brand grew out of the ambition to both broaden and develop the existing range of jewellery. The angularity and lines of the urban environment govern the brand's design and are embodied in an abstract and constantly exploratory expression. By respecting and at the same time questioning what has been, the aim is to create a new design that leaves an impression. As the designers behind the brand are searching to predict what will make people click creatively, enthralled by the urban spirit and the meeting of the traditional with the modern and rare for creating the new urban legends without being brash. It will not go unnoticed.