Stockholm-based Peter Jansson, the founder of the brand, has a degree from Central Saint Martins. He worked as a designer for major Swedish brands such as Weekday and Cheap Monday, where he started to explore all types of silhouettes, materials, and techniques to create the perfect fit. After 10 years, Peter started his own brand, BeWider in 2019 with a raw and playful oversized aesthetic. The brand is inspired by the ’90s techno underground scene, the freedom of dance, individual creativity, and urban fashion. Like the Slogan says: underground is our playground. Be yourself, be different, be kind, be devoted, be creative, and BeWider.