Soda is a Vienna-based label focussing on sustainable lingerie. Founder Susanna has been in touch with the craft of tailoring from her childhood on, with her mother being a passionate tailor. Following this path, she decided to attend a tailoring school right before founding her first lingerie label together with a good friend. What started out as a leisure project quickly grew and ultimately sparked the foundation of Soda.
Soda tries to shed light on an otherwise highly intransparent industry, by opening its doors to everyone who is interested. From the selection of materials (often "deadstock") to the labor conditions, Soda strives to be best-in-class and as transparent as possible. Another main motive for founding Soda has always been to show the reality and beauty of different shapes and forms of bodies. Every piece is designed in a way that a wide variety of women find comfort and aesthetics.
All lingerie products are handcrafted in Vienna, Austria. The loungewear collection is made in Portugal by a small family business operated by its founder Sylvia.