SENTIENT’s value pillars provide an ample spectrum of relevant topics for today’s society, inclusive to different generations, sectors of interest and countries. These topics include entrepreneurship and the meaning behind social and environmental value creation; activism in business and how companies participate in social change; environmental conservation, protection, restauration; sustainable development (the 2030 Agenda); fashion and trends within the industry, and mindfulness and a culture of peace. SENTIENT is a true and vivid reflection of the principles and convictions of its founder: Jimena Suárez.
In SENTIENT, Jimena has poured her deep conviction that we as human beings do not own the planet nor the animals with whom we share it temporarily. Her philosophy in life has been that humans and nonhuman animals deserve respect and to be free of abuse, mistreatment or restrictions of their innate liberties.