The story of the brand began in 2019 when Alexander and Shushan thought of creating footwear, which would be stylish but healthy and sustainable at the same time.
The inspiration; The team drew a lot of inspiration from Japanese culture: their sensible attitude to life, spiritual values and the importance of health in their priorities.
The philosophy; SINOBI is on a mission to spread health consciousness and mindfulness through a simple yet attentive attitude to life.
The three pillars of the brand are;
Design; Fitting any of your moods and looks. Simple shapes. Simple colors. Simple textures.
Sustainability; SINOBI is spreading the idea of sustainable living in Ukraine and worldwide through conscious consumption and design for longevity. The materials for the shoes are deadstock leather, natural rubber, EVA, and water-based adhesives.
Orthopedics; In collaboration with Arvitum (orthopedic diagnostic center) SINOBI involved hundreds of people to create a universal insole. Research and development took 10 months. As a result of dynamic and static tests, the insole that fits all types of feet was created. The insoles provide comfort and stability with each step, relieve muscle fatigue and joint stress, improve blood circulation in the legs, and provide a solid stance and proper alignment.