JETPACK hom(m)e®

JETPACK hom(m)e unisex clothing line has a menswear focus and fit that takes a spin on classic menswear shapes. The name, “JETPACK”, as a metaphor of breaking free, being weightless and unbound, going for the skies and the stars. The option (m) from “hom(m)e” refers to the brand's intention to be unisex (“homme” as the French word for "man"), along with collections being developed and conceptualized at a home studio. Collections include unique up-cycled garments from repurposed clothing and recycled materials. The brand was founded in early 2016 by Ryan Morar. The concepts behind the first collection, for Spring/Summer 2017 season, stemmed from works by mixed media artist, Mike Kelley. Pieces such as "More love hours than can ever be repaid..." and many other works used thrifted stuffed animals, crocheted blankets, and dolls that have irregularities due to being handmade items that were at one time personally made by loved ones as gifts. The items represent all the time and love put in to make each, but are devalued when seen for irregularities in construction and in the context of a thrift store. When portrayed and transformed in a different context, the items have a different value than they had been previously associated with. This thought process and transformation lays the foundation for the approach to the 1st collection, SS17, and the overall aesthetic of JETPACK hom(m)e.