NUDIENT x IN GOLD WE TRUST

NUDIENT, founded in 2016 by three entrepreneurs, their foremost vision was to create a unisex fashion tech brand characterized by two words – minimal and urban. Co-founder Pontus Krusing explains: “With roots in Sweden, it became natural to acknowledge the minimalist design that has been paramount within Scandinavian design since the 1950s. We also wanted to highlight a progressive and contemporary street-urban design that has influenced the narrative for the past years.”The collaboration between minimalist Scandinavian and blossoming Mediterranean shows common grounds in functionality, and technicality but also curiosity to new things.