In a transformative creative landscape, unexpected collaborations pave the way for a new approach to craftsmanship. A recent crossover between jewelers In Gold We Trust and tech brand NUDIENT composed by The Forumist exemplifies this ongoing paradigm shift.
Founders behind In Gold We Trust, Héloïse Chiron and Louis Mariede Bridiers, see each collaboration, although choosing them with care, as ideal ways to express yourself in a new context. “Here, we have just asked ourselves what mobile phones actually represent to us. Being constantly connected, eyes riveted on the screen, it is clear that we are linked or almost chained to our phones.”
NUDIENT, founded in 2016 by three entrepreneurs, their foremost vision was to create a unisex fashion tech brand characterized by two words – minimal and urban. Co-founder Pontus Krusing explains: “With roots in Sweden, it became natural to acknowledge the minimalist design that has been paramount within Scandinavian design since the 1950s. We also wanted to highlight a progressive and contemporary street-urban design that has influenced the narrative for the past years.”The collaboration between minimalist Scandinavian and blossoming Mediterranean shows common grounds in functionality, and technicality but also curiosity to new things.
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