Notion of Form

Notion of Form is a fashion brand and art project based in Stockholm, Sweden. Their aim is to visualize differences and similarities through abstract form. The project was born out of the need to challenge stereotypical representations of diverse thoughts by proposing a sculptural and abstract approach to this concept. Our philosophy circles around the body and how its universal features in form can function as a framework in which differences and similarities co-exist. We see the body as a puzzle where each piece has its own individual shape and attributes, yet when combined creates unity. Notion of Form’s core is to create an abstract non-representational perspective that can be applied to thoughts on diversity.