CHRISTIANA HADJIPAPA is the face behind the Brand who was born and raised in a small town called Limassol located on an island of the Mediterranean Sea called Cyprus. In 2011 Christiana moved to the UK to pursue her dream of studying a BA Fashion Design course at De Montfort University, Leicester. Her passion for art and fashion started from a really young age and there was no doubt that she later on would have found a way of combining both factors together. Her obsession with color and pattern doesn't go unnoticeable as they are a mass influence on her collections up to date.
Her career in the fashion Industry started from the moment she received the 1st Price in the British Fashion Council Warehouse Design Competition. This occurred at the end of her graduate year securing her first work experience and collaboration with a well-established brand called WAREHOUSE.
Christiana has worked as an inhouse Print Designer for a variety of well known British High street brands such as Karen Millen, Warehouse, and River Island. She now runs her own brand that focuses on bringing a modern version of the early 2000s street and club kids fashion, heavily inspired by the music and entertainment industry. The fusion between soft and sharp elements creates a gender-neutral feel within the designer's collections and has been successfully appreciated by the people within the LGBTQ+ community thus far. Its aim is to cease the fear of color and pattern and introduce an out-of-ordinary everyday wardrobe.
As Christiana says: I want to add some cool and effortless touch into my client's wardrobe. Pieces that can be easily dressed up or down, eclectic and transformative pieces.