V4K

Launched in 2020, V4K embodies an artisanal clothing brand founded by Viktoria Masalova, or Vika, aiming to instill confidence through an honest, holistic approach. Drawing inspiration from nature, beauty, and fittings, Masalova blends traditional handcraft with a fresh, artistic perspective, embracing imperfections and the transformative power of mistakes. Her pieces aspire to inspire and empower individuals, crafted meticulously to infuse wearers with vitality while exploring modern craftsmanship.

Every item is meticulously handcrafted by a skilled knitwear team well-versed in the distinctive V4K knitting technique, ensuring each piece is a testament to artistry and dedication.