BeWider

Stockholm-based Peter Jansson, the founder of the brand, has a degree from Central Saint Martins. He worked as a designer for major Swedish brands such as Weekday and Cheap Monday, where he started to explore all types of silhouettes, materials, and techniques to create the perfect fit. He was the mind behind the most popular style of Cheap Monday that later on became the brand signature "the skinny jeans". After 10 years, Peter started his own brand, BeWider in 2019 with a raw and playful aesthetic that is obviously much wider than the skinny jeans. The brand is inspired by the ’90s techno underground scene, the freedom of the dance, the individual creativity, and the urban fashion. Like the Slogan says: underground is our playground. Be yourself, be different, be kind, be devoted, be creative and BeWider.