FROLOV is a couture-to-wear brand that combines flawlessness and comfort, intelligence and provocation, social responsibility, and serenity. It originates in the heart of Kyiv, where it was founded back in 2015 by Ivan Frolov – a designer and now a creative director of the brand. Ivan always knew he wanted to be a designer. He started drawing his first sketches before he could even write, and he created his first dress when he was just 14. Right now Ivan Frolov is one of the youngest creatives in the industry who runs a fashion brand at the age of 28.
Freedom and provocation were the brand’s drivers since its first collection. Through clothes, FROLOV explores and communicates messages the brand feels important to raise. It’s about transsexuals’ culture, BDSM ethics, aesthetics, fetishism, LGBTQ+ movement.
The brand is known for its artistic collaborations. FROLOV loves creating joint projects with emergent Ukrainian artists, as well as demonstrating atypical fashion shows that are turning into real artistic performances.
The brand is represented in 17 countries, which include Ukraine, the USA, France, Great Britain, Germany, Kuwait, Qatar, Saudi Arabia, United Arab Emirates, and Hong Kong. FROLOV looks are worn by Dua Lipa, Doja Cat, Gwen Stefani, Coco Rocha, Rita Ora, Nadia Lee Cohen, and other celebrities.
The aesthetics of FROLOV pieces include corsetry, only lux fabrics, and detailed embellishments. The elastic mesh helps to create a perfect fit and special crystals do not cling to the fabric. One of the key features of the brand is customizing the clothes for the unique measurements of each client and lifetime service on each piece.
The statement pieces of FROLOV are its cult corsets, bra bags, and dresses with handmade crystal embroidery. The items of the different collections are easily paired with each other as the brand produces seasonless collections. Other significant FROLOV features are pieces-transformers. Its design made it possible to transform a model into a new, timeless item of perfect quality.
FROLOV is for people who love to express themselves in their own unique way, who love to experiment, who empower their sexuality and treat their looks not just as a piece of clothes, but as a powerful statement.