Susanna Viljamaa, founder of Our New Routine, used to see routines as dull and rigid. However, she discovered their significance during difficult times. Routines helped her rediscover herself and embrace freedom and spontaneity. This realization inspired her to explore and share self-care routines that add bliss and glamour to life. Our New Routine aims to inspire others by sharing routines and promoting self-love. Based in Stockholm, they cater to rebels and lovers, offering carefully selected products for well-being. Their flagship product is the silk pillowcase, emphasizing the importance of a blissful routine in connecting with oneself. With vibrant designs, they cater to passionate individuals. Embrace Our New Routine as your own.