Florania is a collective of designers under 30. A Milan-based brand, focused on sustainability and recycling, while keeping alive the creative collectivity that surrounds them with collaborations and inclusion.trans*formative thinking through clothes. In the creative process, discarded materials are a starting point for construction and consequently, the outcomes are more intricate and unique than pattern-made designs. It’s a long experimental work, entirely handmade.
The brand is guided by an optimistic and progressive vision of fashion and the future, with an attention to craftsmanship and a “horizontal” design process in which every brain is valued.