BeWider
Stockholm-based Peter Jansson, the founder of the brand, has a degree from Central Saint Martins. He worked as a designer for major Swedish brands such as Weekday and Cheap Monday, where he started to explore all types of silhouettes, materials, and techniques to create the perfect fit. He was the mind behind the most popular style of Cheap Monday that later on became the brand signature "the skinny jeans". After...
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